Client: Potty Training Consultant 

Challenge: The client needed additional ad copy for a Meta ad. The purpose of the ad was to promote a free webinar in order to capture new leads. The goal was to connect with parents who are anxious about potty training and address their fears.  

Solution: I wrote conversational and empathetic ad copy that spoke directly to parents' biggest fears and frustrations. The webinar was positioned as the stress-free solution. Strong social proof (6K+ parents) eased objections, while a low-friction CTA ("Comment POTTY") maximized engagement by making it easy for parents to access the training instantly.